Never send out unsolicited marketing emails. If you send marketing materials to people who didn't ask for them, they may mark your marketing messages as spam. Not only is this bad for your reputation, but some ISPs might block your IP address if too many people complain that you are sending unsolicited marketing messages.
The great thing about email marketing is that it can be effective, regardless of the niche you are in - whether it's instant payday loans from payday lenders or payday loan lenders, or a large ecommerce or affiliate site, email is a simple and inexpensive method opf marketing.
Avoid bombarding your recipients with the "Buy now!" approach. This redundant approach can make you appear "spammy" and you can lose customers this way. They know you want to sell your products, so build a steady relationship with them first and present it and yourself in a professional manner. They'll appreciate this and will most likely buy from you.
Make your emails content rich Put some helpful information in emails and don't just put sale's information. Give your subscribers special articles, things they may not find on your website. Also include exclusive offers on your services or products. You should send out specials and holiday greetings, don't only send emails when you want something.
If you intend to undertake an email marketing campaign, it is important that you have permission from those that you intend to email, and that means each and every person who's address you intend to utilize. Otherwise, your spam complaints will increase, and, you may even lose customers over it completely.
It is a very good idea to require people that are interested in receiving emails from you to double opt-in. This may seem like a lot, but it guarantees that the person is interested in receiving emails so it eliminates the chances that you or your email service provider gets into any trouble.
In your email marketing campaign, try to give each message a personal tone. Customers will respond more positively to such messages rather than all the ones that are bland or impersonal. Having the messages come from a prominent figure in your company, such as a CEO or President, will make a stronger impression on your customers.
In general, do not send important marketing email on or around major holidays. Because people tend to be out of their offices and away from their computers, your emails will probably go unnoticed. There are exceptions, of course. These might include emails about Black Friday specials or other occasion-specific campaigns.
Having an unsubscribe link where it can be clearly seen is a great idea. Don't fail to provide an unsubscribe link and don't bury it so deep in the text that it cannot be found. You want each of your users to feel like everything is their choice, and you are not forcing them into anything.
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