Acquire The Best From Your Web Design Firm

Here we will be covering the main reasons that many site owners overlook when discussing the building of their website with their web design company (see graphic design services). The answers below will help you to determine what to anticipate from your chosen web design company. So, let's carry on with it...

Is My Site Naturally Optimised?

Websites which are accessible to the public will be routinely indexed by the major search engines, including; Yahoo, MSN and Google. In order to boost your customer base, it's important that your website can be found once crawled. There are lots of opportunities to ensure that your website can not only be found, but is being used significantly.

For a naturally optimised site, a website must use lightweight CSS designs, good meta keywords not to mention using text for title and headings and having description names on the address bar for your website. It's vital to be careful with content management systems that don't provide friendly URL's.

• A bad URL for a page on 'effective SEO strategies for your website' in London could look like; http://www.webserviceslondon.co.uk/page.cfm?id=1290.

• A example of a good URL would look like; http://www.webserviceslondon.co.uk/effectiveSEOstrategiesforyourwebsite/.

There are a wide selection of techniques that can help your web pages rank highly in the search engines.

Will the Code Be Compatible If I Change To Another Provider?

The coding style will differ from one web provider to another. In a perfect world this shouldn't be problematic, as ideally, the new company should be able to pick up where the other left off. This can only be attained if they have the entire source code available. This can prove difficult at times, especially if things end on a bad note with your original developer. For those of you using an online shop or content management system, you may not have entitlement to take the code with you.

Does My Chosen Web Company Follow Best Practises?

Best practises should always be followed (see business site design), as these are simple guidelines on how tasks should be dealt with. These best practises exist to allow the following goals to be achieved:

• Providing an industry standard model for all to abide by
• To encourage results that are reliable
• Subject matter discipline
• Decrease poor practise within development and coding

Should MacroMedia Flash Be Used On My Website?

Flash animation can be used to achieve some wonderful things, yet it can be extremely troublesome too. It can cause problems for users, whilst also causing problems with accessibility, bookmarking and SEO. Flash can fail to add any real gain to a website as it can make information harder to read, whilst also stopping visitors from using certain functionality on their browser, including use of the back button.

What Marketing Techniques Need To Be Employed To Make My Site A Success?

Marketing is a key aspect of any website, but it can often be overlooked. Having your pages indexed through Google is one thing, yet there are a number of other ways to maximise your website's earnings. Getting your site seen by the public can be achieved through sponsoring online events, having paid advertising or banned ads or through pay-per-click advertising. Each of these techniques help to get targeted traffic to your site.

If you want to give your site a push in the right direction, promotion is a crucial element. A popular and free way of doing so is to create your own business account on Facebook or Twitter. This way you can target a wider audience through social networking.

For further information on what to expect from a professional web development company, see webdesignessex.net.

10 Basic Steps To Help Build A Expert Business Site

If you're searching to construct a website that helps you to improve your business and your income (see web design packages comparison), listed here are the top ten tips to transform your site for the better, whilst helping to boost client conversion:

1) Hiring a professional website designer to develop your website is always a must in order to enhance your clientele. If your site is not competent, prospective customers will be put off buying from you and will assume that your business is less than professional too.

2) Your site should be eye-catching for all the right reasons, if it is neither exciting nor interesting, then why would anyone want to look at it.

3) Something that many business owners forget is when designing their website, the site should be designed to appeal to the customers, and not the business owner.

4) To ensure that viewers convert to customers by ensuring that your viewers don't just look at your site, but that they buy from your site too, your home page needs to make the right impression.

5) Be sure to include useful content within your website, as jargon text will not impress your customers (see web design packages comparison). Make sure that every word you write is valuable to the site itself. Feature the products and services that you offer both clearly and concisely.

Your contact details should be clearly displayed for each of your visitors to view with ease. Also, avoid self-serving praise, as cockiness can put customers off from wanting to buy from you.

6) Don't cheapen your site with low quality images and graphics. Instead, you should create custom graphics and photographs where possible.

7) If you sell a number of different products, a photo gallery is recommended. This means that customers can browse through your products and it makes it far easier for them to identify the product they want.

8) Aim to make your website easier to navigate around. In this day and age, consumers want to buy items at their own convenience and fast. If a potential client is having trouble navigating around your site, they will simply go to another site.

9) If you want vast amounts of people to view your site, SEO will help you significantly. SEO stands for Search Engine Optimisation and is a popular technique currently implemented by many businesses. For search engines such as Google, you need to maintain a good position.

The higher to the top, the better. For instance, if you want to attain a higher level of traffic and in-turn gain more sales, being on page 1 of Google is the best possible place you could be. The higher you are on page 1, the better. For 1st position on pg 1, you will need to try and beat your competitors with the use of effective SEO techniques.

10) You can make your website more functional with the use of menus and individual pages to separate relevant sections, this will not only make your site easier to navigate around for your customers, but will additionally help you to experience higher rankings.

For more information to help you to attain the perfect website, see web design company in Essex.

Do You Want To Simplify Your Website?

In terms of designing a website (see SEO web design), simplicity is the key to success. If your site looks sleek and can be navigated around with ease, this tends to improve its usability and therefore it's appeal. Clients require to use a site that allows them to attain their desired goal and gain the result they need. Despite wanting to keep things simple, there are hundreds of thousands that are not. If you feel your site is looking for streamlining, continue reading.

Essential Elements Should Be Your Main Focus

Using the 80-20 rule is an effective way to ensure you remain focused on the main elements of your site. The 80-20 rule is the 20% of what's on your webpage giving you 80% of the value that people visit for. This could be your copy, a testimonial, a review, or a call-to-action button. Be sure to focus on displaying only the 20% of site elements that are delivering 80% of your site's efficiency.

Remove All Redundant Elements

Once you have identified the 20% of your website's elements that gain you 80% of your desired results, you need to start removing them. Put simply, that 80% of your site that only gets you 20% of results needs to be removed. It could be your sidebar elements, social media sharing widgets or links in the footer etc.

Minimise the Total of Pages

By reducing the numbers of pages on your website, this will mean there are fewer places to explore and click around. By trimming the page count, you can get rid of those pages that you know deep-down are not required. For more helpful tips to boost your website, see small business website design.

Add More Content Above the Fold

Research has demonstrated that the majority of web users spend most of their time above the web page fold. This is the section of the page that shows on the screen, without having to scroll down. In order to increase the effectiveness of your site be sure to have your best elements located above the fold.

Keep Your Colour Scheme in Check

Many websites are filled with bright and bold colours, but it's essential not to get carried away with too many colours. In order to simplify your website effectively, you need to simplify your colour scheme, by reducing the amount of colours you use. If in doubt, simply use fewer colours. The colours that you use will depend on the design of your site, but try to opt for no more than two to three colours to begin with.

We hope these five pointers will enable you to design a website that's clear and concise, whilst oozing simplicity. For more helpful assistance in building a website with a simplistic design, see get in touch with web design Essex.