Here we will be covering the main reasons that many site owners overlook when discussing the building of their website with their web design company (see graphic design services). The answers below will help you to determine what to anticipate from your chosen web design company. So, let's carry on with it...
Is My Site Naturally Optimised?
Websites which are accessible to the public will be routinely indexed by the major search engines, including; Yahoo, MSN and Google. In order to boost your customer base, it's important that your website can be found once crawled. There are lots of opportunities to ensure that your website can not only be found, but is being used significantly.
For a naturally optimised site, a website must use lightweight CSS designs, good meta keywords not to mention using text for title and headings and having description names on the address bar for your website. It's vital to be careful with content management systems that don't provide friendly URL's.
- A bad URL for a page on 'effective SEO strategies for your website' in London could look like; http://www.webserviceslondon.co.uk/page.cfm?id=1290.
- A example of a good URL would look like; http://www.webserviceslondon.co.uk/effectiveSEOstrategiesforyourwebsite/.
There are a wide selection of techniques that can help your web pages rank highly in the search engines.
Will the Code Be Compatible If I Change To Another Provider?
The coding style will differ from one web provider to another. In a perfect world this shouldn't be problematic, as ideally, the new company should be able to pick up where the other left off. This can only be attained if they have the entire source code available. This can prove difficult at times, especially if things end on a bad note with your original developer. For those of you using an online shop or content management system, you may not have entitlement to take the code with you.
Does My Chosen Web Company Follow Best Practises?
Best practises should always be followed (see business site design), as these are simple guidelines on how tasks should be dealt with. These best practises exist to allow the following goals to be achieved:
- Providing an industry standard model for all to abide by
- To encourage results that are reliable
- Subject matter discipline
- Decrease poor practise within development and coding
Should MacroMedia Flash Be Used On My Website?
Flash animation can be used to achieve some wonderful things, yet it can be extremely troublesome too. It can cause problems for users, whilst also causing problems with accessibility, bookmarking and SEO. Flash can fail to add any real gain to a website as it can make information harder to read, whilst also stopping visitors from using certain functionality on their browser, including use of the back button.
What Marketing Techniques Need To Be Employed To Make My Site A Success?
Marketing is a key aspect of any website, but it can often be overlooked. Having your pages indexed through Google is one thing, yet there are a number of other ways to maximise your website's earnings. Getting your site seen by the public can be achieved through sponsoring online events, having paid advertising or banned ads or through pay-per-click advertising. Each of these techniques help to get targeted traffic to your site.
If you want to give your site a push in the right direction, promotion is a crucial element. A popular and free way of doing so is to create your own business account on Facebook or Twitter. This way you can target a wider audience through social networking.
For further information on what to expect from a professional web development company, see webdesignessex.net.
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